Egyptian culture has long blended traditions with global influences. “IN OUR ALLEYS”, captures this cultural heterotopia through evocative designs. 

This collection conveys the stories of modern Egyptians. Having collaborated closely with Egyptin artisans using adapted traditonal techniques, this collections questions what defines culture while celebrating its continual reinvention. 

The metamorphosis of Egyptian traditional attire and dressing customs is a long and intricate tale, marked by the relentless surgee of globalization, birthing a state of hybridization. For us culture is a fluid entity, forever evolving and shape shifting. Stagnation hearlds demise. 

“IN OUR ALLEYS” is a journey of exploration,  a voyage from East to West, and from West to East, an ode to the fusion of cultures through Fashion.