The Next Chapter: Fashion Markets Across The Middle East Are Poised for Greatness

HARPER BAZAAR ARABIA   Go to article

Participating can be an invaluable learning experience that I intend on utilising to grow as a designer,” says young Egyptian hopeful Amina Galal, who is nominated for the Franca Sozzani Debut Talent Award at this year’s FTA. With her first collection, she sensitively and beautifully explores the divisive nature of deculturalisation with some serious silhouettes and layering of knitwear created in collaboration with Egyptian artisans. She frequently finds herself “showing people Arab designers and telling them about their work,” in response to the misconception that Middle Eastern fashion is limited to national dress or haute couture opulence. “We have a truly creative and vibrant industry that is rapidly evolving,” she says, “thanks to the many events that are helping to shed light on our cultural richness, diversity and ability to blend tradition with contemporary style.