Our Ethos


Amina Galal is a contemporary fashion brand that intertwines cultural storytelling with modern design. Rooted in Arabic heritage and inspired by the rich narratives of Egyptian craftsmanship, the brand seeks to reclaim and celebrate Arabic culture through its collections. Each piece is a fusion of traditional techniques and innovative silhouettes, offering a fresh perspective on heritage while remaining relevant to today’s global audience. The brand’s ethos lies in slow, meaningful creation, eschewing conventional seasonal cycles in favor of volume-based collections that allow for deeper exploration of themes, materials, and craftsmanship. With a commitment to reviving and modernizing endangered crafts, Amina Galal collaborates with local artisans in Egypt to breathe new life into time-honored traditions. From the delicate art of knitwear to bold, statement-making silhouettes, Amina Galal pieces tell stories of culture and identity. The brand bridges the gap between timeless craftsmanship and contemporary fashion, offering creations that celebrate heritage while inspiring a modern way of dressing.

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The Hands That Hold Us

This brand is not about craft , it is about connection. It centers the women whose hands shape the very foundation of this collection, not as workers in the background, but as narrators of its deepest truths. Through their voices, we are offered an entry point into a different rhythm of creation, one that moves with care, intention, and dignity.

These are not just artisans; they are mothers, daughters, storytellers, narrators. They are the keepers of a generational craft, now entwined with a new narrative. Their work is not simply a continuation of tradition, it is a reimagining of what that tradition can mean today, when seen, heard, and honored.

In this space, fashion is no longer surface. It becomes a conversation between lives, between generations, between the seen and the unseen. The women reflect on their work, their days, their shifts in perception. Their words carry the weight of something more lasting than trend: purpose.

This piece is a reminder that beauty is not born in isolation. It is shared, layered, built through relationship. It asks us to listen not just to the sound of their voices, but to the values they embody: patience, balance, resilience, and a profound kind of presence.

Here, the garment becomes secondary. What takes center stage is the story not just of how something is made, but of who we become through the act of making.